Client: A rapidly growing EdTech company in India, specializing in online learning platforms for K-12 and competitive exam preparation.
Challenge: The EdTech client was experiencing exponential growth, driven by increasing demand for online education. However, their internal recruitment team lacked the bandwidth and specialized expertise to rapidly scale their sales team across various levels (entry-level, mid-level, and senior leadership). They needed to hire a large volume of high-quality sales professionals within a tight timeframe to capitalize on market opportunities and meet aggressive revenue targets.
Specific Challenges:
- Volume Hiring: The client needed to hire a significant number of sales professionals across multiple locations in India within a short period.
- Diverse Skill Sets: The sales roles ranged from inside sales executives (entry-level) to regional sales managers (mid-level) and national sales heads (senior leadership), requiring diverse skill sets and experience levels.
- Talent Pool Scarcity: The EdTech sector was highly competitive, and finding qualified sales professionals with relevant experience was challenging.
- Geographical Reach: The client needed to hire candidates across various cities in India, requiring a robust and geographically diverse recruitment strategy.
- Time Sensitivity: The client needed to fill the positions quickly to support their rapid expansion plans and meet revenue targets.
- Quality of Hire: Ensuring candidates were not only skilled but also aligned with the company culture and long-term vision.
HiringLabs Solution:
HiringLabs, a specialized recruitment solutions provider, partnered with the EdTech client to address these challenges. The education client decided to work with us and we have helped them to close 70% of the burning positions in 3 weeks. We gave solutions like:
- Coordinate with End-to-end Support right from screening the profile till joining.
- A dedicated team for each location focused only on their requirements.
- Helped them conduct Walk-in drives every day across all locations.
Results:
- HiringLabs successfully filled all open sales positions within the client’s stipulated timeframe.
- The client achieved its revenue targets due to the rapid expansion of its sales team.
- The quality of hires was high, with new sales professionals demonstrating strong performance and cultural fit.
- The client experienced a significant reduction in time-to-hire and cost-per-hire.
- The client was able to expand into new geographical regions rapidly.
- The hiring labs team provided market insights that allowed the Edtech client to refine its salary and benefits packages.
Key Success Factors:
- Specialized Expertise: HiringLabs’ deep understanding of the EdTech industry and sales roles was crucial.
- Scalability: The ability to handle large volumes of candidates.
- Proactive Sourcing: A multi-faceted, proactive sourcing strategy.
- Data-Driven Approach: Using data to inform decision-making.
- Strong Client Communication: Maintaining regular and transparent communication with the client.
- Technology Utilization: Using ATS and other tools to enhance efficiency.
Conclusion:
This case study demonstrates the effectiveness of HiringLabs’ specialized recruitment solutions in helping EdTech companies rapidly scale their sales teams. By combining industry expertise, a robust sourcing strategy, and a data-driven approach, HiringLabs enabled the client to achieve its growth objectives and capitalize on market opportunities.
